Vehicle Dilemma

So I own an over-sized gas guzzling ute, that is the antithesis of my current philosophy. Natural thought is to sell it and buy a more efficient vehicle, but then the realisation hit that by selling it, I'm just passing the problem on to someone else, and probably someone who doesn't care and drives more than I do. I could keep it, but I don't want to be displaying an apparent double standard.

I could take it to the scrap yard, but REALLY can't justify the loss in $'s. 

What to do???

Hrmmm, I wonder how much I could sell the motor for and convert it to electric...